About the brand
Rue des Tilleuls is a Moroccan clothing brand created by Kenza Wahabi, that aims to reveal the one who’ll wear our creations through colorful and genuine pieces.
At Rue des Tilleuls, we are seeking to use the Moroccan know-how at the heart of our creative approach, in order to obtain timeless pieces.
On the other hand, our current unique pieces are made either with remaining coupons from the famous fashion houses or made with local natural wool woven by hand by the craftswomen of Morocco.
Genesis
Rue des Tilleuls began with a house in Casablanca.
It was my grandparents’ home, and it is where my first memories of clothes and elegance began. As a child, I loved watching my grandmother get dressed. She had a beauty that was entirely her own, and an incredible sense of elegance. Her clothes were made by couturiers, and often finished with the smallest details.
I remember watching her get ready, with a kind of fascination.It was there that I discovered that a garment could be much more than something you wear: it could change the way you carry yourself and could reveal something about you.
Years later, this feeling became Rue des Tilleuls.The name comes from that same family home, on Rue des Tilleuls in Casablanca. A place filled with memories, beautiful fabrics, family gatherings and a certain Joie de vivre that I have carried with me.
Today, I design clothes inspired by that heritage, but made for the way we live now. I love mixing the colors and patterns and bringing together craftsmanship with the ease of everyday pieces.
Each piece is made in Morocco, in close collaboration with the people who bring it to life : tailors, embroiderers, weavers whose hands and know-how are an essential part of what we do.
Rue des Tilleuls is, in a way, my way of continuing a conversation that started in my grandmother’s dressing room.
A love of clothes, of beautiful, of craftmanship and above all: the pleasure of getting dressed.